The unexpected proliferation of marketing automation providers have created a huge talent gap over the last few years. We have clients who have invested heavily in marketing technologies but are lacking the requisite talent to run these systems. Then there are some companies who discover, unfortunately very late, that the certified resources are only good at executing tasks but lack the requisite knowledge to grasp real business issues and address them by leveraging marketing automation technology.
Comsense’ comprises of marketing domain experts who specialize in Marketing Automation Services. We have a pool of experienced marketing professionals who are certified on marketing automation technology and are ready to be deployed as and where required across the globe.
A small team of certified resources of marketing automation can compete with a 50+ team of a marketing department. This leads to huge savings in the marketing budget and a great boost as far as efficiency is concerned.
Besides being certified, a typical Comsense Marketing technologists have the following skill sets:
- Experience in managing marketing technology operations team
- Data maintenance, manipulation, cleansing & list management
- Advanced campaign management, lead qualification, scoring, nurturing, tracking, segmentation, forms, etc
- Measure the effectiveness of promotional programs & campaigns
- Leverage data to optimize marketing campaigns
- Manage weekly & monthly reporting across regions
- Advanced analytics, reporting, provide marketing intelligence & statistics
- Cross-platform integrations
- Ability to measure ROI, capturing and applying learning on an ongoing basis
- Experienced in B2B & B2C roles
Contact firstname.lastname@example.org to know more.