Its 9 am and the chief marketing officer (CMO) is wading thorough reams of data. A board member has emailed him asking him about the contribution of marketing in over all sales for a given period of time. Minutes later the Sales director appears in the cabin: “Boss has called us both as he has to decide on investing in sales offices in far east”. The CMO has barely started to explain what happened the last time they opened couple of offices and its resulting failure – when his secretary interrupts. The CFO is calling, “Whats going on with Marketing? he asks. “The spends are high where is the ROMI?” The CMO promises a meeting in the evening which he isn’t particularly looking forward to. CMO believes that the marketing funds have been wisely utilized but there just isn’t a tangible and pin-pointed way of how it has actually contributed to sales.
Such competing pressures run high for a CMO during team meetings. Marketing and Sales functions have one goal but in majority of the organizations they are perennially misaligned. In a multichannel world, this misalignment puts a bar to the possibility of an end-to-end tracking of a lead. At a team meeting, the director of Sales has all the numbers at his disposal but a CMO struggles to exactly quantify & justify the marketing spend and effort. Absence of dashboard for a CMO makes it all the more cumbersome to get a single view of lead generation and tracking from CRM and Marketing automation systems. Finally, CMO’s cant spend wisely unless they themselves understand marketing’s full impact.
Leadsense is a single platform that provides an end-to-end journey tracking of a lead from the time it generates till it culminates into a deal. It allows you to capture all your offline/online leads. Track lead interactions and optimize the way the conversation progresses. Lead scoring in Leadsense helps you to segregate hot/warm leads to quickly act and address their concerns as per needs. Real-time and actionable insights makes marketers more confident to present and validate the progress of a lead. On the other hand the sales teams understands the contribution marketing function is making to its funnel.
Leadsense enables you to:
- Get complete visibility on the lead status at any given time.
- Have sophisticated lead segmentation based on channels, products and stages
- Get a Single view of data for Marketers and Sales personnel
- Automate multi-level stage-wise nurture programs
- Have a Role-based and easy device-friendly access