The Watson Campaign Automation from IBM is more of a marketing automation module that assists the concerned organizations with email marketing, lead management and mobile-specific lead generation strategies. This is a software-centric tool, facilitating unique user experiences across varied industrial touch points. Moreover, IBM’s Watson Campaign Automation module works across multiple devices and readily deepensRead more
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Marketing automation is fast replacing the obsolete marketing strategies as the former comes with exceptional levels of innovation, helping organizations generate loyal leads and convertible prospects. However, the concept of scalability has taken automation to a whole new level. It is understandable that organizations need to cross essential thresholds in order to amplify productivity. Therefore,Read more
From IBM’s Watson to Siri to self-driving cars to Google’s search algorithms, AI is covering everything. Whether it is the refrigerators that validate its own content to draw up a grocery list or the car that analyzes your driving technique and recommends improvements, the face recognition used by Facebook or the remarkably effective targeted advertisementsRead more
Business analytics plays a pivotal role when it comes to customer engagement, acquisition, growth and overall retention. However, there are different forms of analytics that work in cohesion towards facilitating business growth. One of the most potent set of analytics cumulate into Predictive Customer Intelligence— an entrepreneurial tool that is currently being used by enterprises,Read more
The advent of technology permeating every aspect of life has introduced a paradigm shift in the demeanor of human beings. The perception of a product or a service and the eventual purchase of the same is also not left untouched. Amongst all the functional arms of an organization, Marketing, by virtue of its definition, needsRead more
Lately, there has been a profound change in the buying behavior of customers. Marketers, on the other hand, have a lot on their plate— mainly in the B2B buying environment. It wouldn’t be surprising to consider B2B marketing as an inbound process where buyers are currently calling the shots instead of the unassuming marketers.Read more