Marketers are continuously pressured to provide the kinds of experiences that build long-term relationships with thousands or even millions of customers at a time. To add to this daunting task is the ever-evolving number of devices and the varied ways to engage with customers. Customers begin to bond with the brand through experiences that address their exact expectations. Every experience/touchpoint is critical.
Campaign Automation puts the focus back on marketing – Your Customer. It brings together first of its kind visual customer journey analytics and design tools. It is one integrated platform with deep personalization, cognitive & omni-channel capabilities that automates interaction across Email + Social media + Push + SMS+ Website.
Campaign Automation allows you to understand what motivates, disappoints or delights your customers just by seeing maps of their journeys across these channels. These insights can then be applied to design better experiences by leveraging relevant event and behavioral triggers.
Campaign Automation enables you to:
- Capture customer behavior data from a variety of sources within a centralized database
- Leverage customer behaviors to automate and deliver, at scale, highly personalized interactions
- Integrate seamlessly with best-in-breed technology solutions